Analytics come free...

Every site we create is fully integrated into Google Analytics as part of the service.
Analytics is a system of seeing and monitoring website traffic and no serious company should ever really run a website without such a system installed.

Analytics basically allow you to see who, and how people are getting to your site. Lets say that you advertise in yellow pages online and wonder if anyone visits your site because of it, well with analytics installed you can see the traffic from the yell site.

The best advantage to analytics is that you can see in real time, what pages your visitor went on, how long they stayed on there for and most importantly where in your site they left. This indicates where there may be issues with your site, either in the content, functionality or it may be a natural drop off point that you intend people to leave your site via.

Analytics also allow you to monitor your Google adwords campaigns if you have one.

 

For more information... click here: